You've seen the framework. Cohort I is the eight weeks that close the gap — between where you are clinically and the non-clinical role you've been building toward. Led by Joanie Johnson, MPA-HA, OTR/L, CCM, and built with Grapevines.
Joanie reads every application. Reply within 48 hours.
Not a coaching cohort with an app bolted on. One program, built from both halves.
Career coaching tells you what to do. It rarely does it with you. Cohort I pairs a coach who has made this exact move 800 times with the software that runs the search itself, week by week, between every call.
Eighteen years clinical. Ten years and 800+ clinicians transitioned into non-clinical roles. Live every Tuesday. She reads every application and audits every resume by name. The human judgment on the parts that need it.
The software that runs your search like a B2B sales process. Positioning, voice, role-fit scoring, company research, outreach. It does the work between calls, so Tuesday is for the thinking only a person can do.
Eight weeks of human and AI working in the same direction. That's the part you can't get from a coach alone, or a tool alone.
You still care about patients. You just feel exhausted from the system and demands. The caseload that never shrinks. The documentation that swallowed your evenings. The productivity requirements that have nothing to do with patient outcomes. The admin who's never sat where you sit. You haven't outgrown the calling. You've outgrown the room.
You know you want out. You just can't name the role, or tell which of your clinical skills even count on the other side. Every list of "non-clinical jobs" leaves you more unsure than before.
You've rewritten the resume twice. You've applied. The rejections come back faster than the interviews. You know you'd be good, if a real person would just give you the call.
New grad or twenty years in. OT, PT, SLP, LCSW, BCBA, RN, NP — and the assistants: PTA, OTA, SLPA, LPN. If one of these is yours, Cohort I was built for you.
Not "non-clinical." A specific role at a specific kind of company. By Week III.
Rewritten for one target role. Audited against ATS and AI-detection scoring. By Week III.
Headline, About, Experience. Plus two weeks of content drafted. By Week IV.
How to identify the right contacts at target companies. Outreach that's warm and specific, not cold and forgettable. By Week V, you're not guessing anymore.
Tagged across five themes so you can recombine them for any question. By Week VI.
Plus the role-specific prep workflow you'll re-run for every interview after this one. By Week VII.
Salary negotiation framework. Offer-evaluation rubric. By Week VIII.
Eight Reframe & Ready tools built to move you in one clear direction.
Joanie's 1:1 clients over ten years have moved into roles like these:
Real roles. Real titles. None of them required leaving healthcare entirely.
60 minutes, Tuesdays 5:30 PT, recorded. Eight live calls, eight homework prompts, eight Reframe & Ready tools. The 1:1 work, in a room.
The AI tool Manav built for executive clients paying $997 1:1. Voice calibration, role intelligence, resume and LinkedIn rewrites generated from your positioning. Five months included, starting Week I.
A tool that integrates your background and your drivers to align them with non-clinical careers. Refined over ten years and 800+ clinicians. You'll get a 50-role match report scored against your strengths, motivators, and constraints. Completed before Week I.
Reframe & Ready framework. Resume audit. Interview prep. Follow-up templates. Salary negotiation. The same workbooks her 1:1 clients pay $4,500 to work through.
Twelve clinician-to-non-clinical resume rewrites, annotated. Plus the three-page audit rubric. Delivered the moment you register.
Every session, archived, in your portal. Searchable. You'll come back to Week VI in month four when a hard interview lands.
A private channel that stays open after Week VIII. Some of the best leads come from another person in the cohort, three months out.
Individual value · $2,465 · Cohort I price · $797
Less than three sessions with a $300/hour coach. Eight weeks. One clear direction.
Every week: 60-min live + workbook + Grapevines tool + homework.
Twenty-two questions. Ten minutes. You've already done the hard part by showing up to the workshop.
Apply →She reads every application and replies within 48 hours. Either you're a fit, or she tells you honestly and points you where to look next.
Enrollment closes Friday at midnight. If you're in, the cohort starts Tuesday night at 5:30 PT.
Refund through Sunday, June 28, 2026. No questions. None after.
Less than $100 per week. Less than three hours with an executive coach.
Cohort I price is set for Cohort I. Later cohorts will not match it.
The method and the engine, run by the two people who built each. Not a coach with a software affiliate link. One program, designed together.
Eighteen years as an occupational therapist. More than ten spent coaching clinicians, 1:1, over 800 of them, into 50+ different non-clinical roles. She left direct care herself the way most of her clients do: slowly, then all at once. Cohort I is the eight-week version of the work she's been doing 1:1 for $4,500 a client.
Twenty years on the hiring side of the table, running product and reviewing the resumes. Hired hundreds of people, watched smart candidates get filtered out for bad reasons. Built Grapevines to fix the reading. In the cohort, he brings the buyer's-eye view of every resume, story, and outreach note.
You've seen the workshop. If the framework fit the next year of your life, the application takes ten minutes.
22 questions · Joanie replies within 48 hours · refundable through Jun 28
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